These days I’m doing my Global Consulting Project at Saatchi & Saatchi one of the world most reputed advertising agencies with clients like Toyota, Procter & Gamble, the Labour Party or Adidas.
I can’t tell much about the project because there are things that are confidential but I must say it’s being a very interesting and challenging experience.
We are working in a team of four: Will, a former plastic surgeon from the UK; Robyn a physical therapist and psychologist from Australia; Andrés, an economist from Chile; and myself.
As part of our work we are going to interview a dozen of people in the London and Amsterdam offices. We are meeting CEOs, creative directors, human resource managers, account managers, head strategists, board members and other members of staff.
Our project is about Lovemarks and The Lovemark Company, new concepts developed by Saatchi & Saatchi Worldwide CEO, Kevin Roberts. Basically it’s about going beyond trademarks and brands and beyond creative and ideas companies and produce Lovemarks that create loyalty beyond reason.
Kevin Roberts is a very interesting character and an amazingly inspiring speaker. I already wrote about him at the beginning of the course when he came to talk to us. He’s going to come a couple of times more I believe, one of them for the Creativity Workshop.
And yes, you have read well, we are going to interview people in Amsterdam. Apparently Saatchi & Saatchi Netherlands is doing very well and we are going to spend two days there to find out why. Actually we are going to spend three days in Amsterdam, because we are flying on Sunday to get into the right mindset before the interviews on Monday. ;-)
Apart from that we are enjoying the fact that we don’t have lectures during one month so you can get organised to do other things apart from work. I’m spending a bit more time with family, going running at least three days a week and playing football when the opportunity comes.
Right now I’m flying to Seville and writing this post in Word to copy, paste and publish it when I get Internet connection. I’m going to spend 24 hours there to see my previous boss, go to the orthodontist, meet the people from Talentia, get some pictures taken for a magazine, see the family and hopefully some friends, eat good food, get some sunshine and hopefully survive the experience!
I can’t tell much about the project because there are things that are confidential but I must say it’s being a very interesting and challenging experience.
We are working in a team of four: Will, a former plastic surgeon from the UK; Robyn a physical therapist and psychologist from Australia; Andrés, an economist from Chile; and myself.
As part of our work we are going to interview a dozen of people in the London and Amsterdam offices. We are meeting CEOs, creative directors, human resource managers, account managers, head strategists, board members and other members of staff.
Our project is about Lovemarks and The Lovemark Company, new concepts developed by Saatchi & Saatchi Worldwide CEO, Kevin Roberts. Basically it’s about going beyond trademarks and brands and beyond creative and ideas companies and produce Lovemarks that create loyalty beyond reason.
Kevin Roberts is a very interesting character and an amazingly inspiring speaker. I already wrote about him at the beginning of the course when he came to talk to us. He’s going to come a couple of times more I believe, one of them for the Creativity Workshop.
And yes, you have read well, we are going to interview people in Amsterdam. Apparently Saatchi & Saatchi Netherlands is doing very well and we are going to spend two days there to find out why. Actually we are going to spend three days in Amsterdam, because we are flying on Sunday to get into the right mindset before the interviews on Monday. ;-)
Apart from that we are enjoying the fact that we don’t have lectures during one month so you can get organised to do other things apart from work. I’m spending a bit more time with family, going running at least three days a week and playing football when the opportunity comes.
Right now I’m flying to Seville and writing this post in Word to copy, paste and publish it when I get Internet connection. I’m going to spend 24 hours there to see my previous boss, go to the orthodontist, meet the people from Talentia, get some pictures taken for a magazine, see the family and hopefully some friends, eat good food, get some sunshine and hopefully survive the experience!
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